The Rolling Stones
I had the chance to reimagine one of the most iconic logos in music history — the Rolling Stones tongue. Together with Millinsky, we developed a concept for a fresh merch drop that never went to production, but still holds a special place in my body of work. The band has a long-standing tradition of evolving their tongue logo with every tour or release, and this was our own contribution to that lineage — a visual experiment grounded in reverence and reinvention.
Melting Down the Classic
For our version, I liquified the tongue — giving it a fuel-drenched, molten quality that felt more aggressive, more industrial, and more alive. It was part rock ‘n’ roll, part streetwear, part visual metaphor for something constantly in motion.
Above it, we placed a single word in bold: “STONES” — no frills, no “Rolling,” just raw attitude. The balance between fluidity and graphic restraint was key — something visually explosive, yet clean enough to live on the front of a tee, a patch, or a screen print poster.
A Concept That Didn’t Hit the Stage
The project didn’t move forward, but that’s the nature of designing for icons — you swing big, you respect the brief, and sometimes it stays on the cutting room floor. Still, getting the opportunity to reinterpret a symbol this recognizable was its own kind of win.
Not many projects let you put your fingerprints on something that’s shaped generations — even if just for a moment.