From Concept to Creation —
Believe
Setting the foundation — building trust, understanding, and alignment
This is where the story begins. I take time to deeply understand the brand, audience, and ambition behind the project. It's about asking the right questions, building a shared belief system, and making sure everyone’s aligned before diving in.
Includes: Discovery → Strategy → Positioning
This stage is as much about listening as it is about guiding — to ensure the work to come is not just well-designed, but well-informed.
Action
Delivering impact — refining, launching, and empowering teams
The final stage ensures the work is not just good-looking, but good-working. This is where design becomes real in the world — ready for handoff, implementation, and evolution. I package assets, provide guidance, and support launches, ensuring the brand or product continues to thrive beyond the studio.
Includes: Design Direction → Ideation → Prototyping
The goal is to not just deliver files — but deliver confidence, clarity, and momentum.
Results
Delivering impact — refining, launching, and empowering teams
The final stage ensures the work is not just good-looking, but good-working. This is where design becomes real in the world — ready for handoff, implementation, and evolution. I package assets, provide guidance, and support launches, ensuring the brand or product continues to thrive beyond the studio.
Includes: Delivery → Implementation → Outcomes
The goal is to not just deliver files — but deliver confidence, clarity, and momentum.
Experience
From steering the visual storytelling at Animal to pioneering digital experiences at Oditi, each chapter of my career is a testament to the dynamic evolution of my artistry.
I partner with a diverse roster of clients—from ambitious startups to established organisations and high-profile personalities — to define and elevate their visual identities and brand experiences. Some of my notable collaborations include Millinsky, S.L. Benfica (Portuguese football club), Sebastian Vettel & Valtteri Bottas (Formula 1 Drivers), Fox Factory, Moncler, Von Dutch, Golden Goose, Ketnipz, Arctic Monkeys, Coldplay, Deep House Bible, Hangar, and Novak Djokovic Foundation, among others.
Led and delivered projects for high profile clients including various Google brands (Pay, Cloud, Chrome, Ads etc.), Subway, Netflix and Solethreads, among others.
Oditi f.k.a. PROSPECT 100 orchestrates worldwide design competitions in collaboration with prominent corporations like ViacomCBS's Nickelodeon, global fashion conglomerate KERING, and Swiss horologist Swatch. As their Founding Design Lead, my key contributions were -
(1) Raise over $750k USD pre-seed to build a one-of-a-kind platform for co-creation between brands and designers.
(2) Directed a comprehensive visual overhaul, social media strategies, website enhancements, and campaign initiatives.
(3) Pioneered website redesign efforts resulting in 20,000+ new user sign-ups since January 2024, with 11,290 from user referrals and a 10% increase in user retention.
At .Monks, I led a cross-disciplinary team of designers managing key accounts, including HP India, OMEN, and Mondelez APAC. Conceptualized the OMEN Playground platform for HP India, revolutionizing local gaming culture and redefining the future of eSports in the country. And worked on major brand campaigns like the Diwali 2021 ‘diye se diya jalaoʼ and OMEN 16 ‘tempest coolingʼ in 2022.
I worked on brand campaigns and product activations for well-known brands like Startup India, Budweiser, and Dineout amongst others. Led a team of designers, overseeing major retainer clients — OYO & Invest India.
