Swatch
In 2021, I entered the Swatch Global Design Competition, which invited creatives from around the world to imagine: "What if Swatch were to have a monogram?" It wasn’t about designing a watch — it was about defining an identity. A single mark that could capture the spirit of a brand built on colour, play, and culture. I went into it with no expectations, just a drive to create something honest and expressive. That submission ended up being shortlisted into the Top 25 entries worldwide, handpicked by a jury that included the legendary Malika Favre.
Designing a Signature
My concept for the monogram leaned into abstraction — treating the letterforms as shapes in motion rather than fixed characters. I wanted the result to feel like something Swatch would wear proudly across time — bold, minimal, and full of rhythm.
The monogram wasn’t just a logo idea; it felt like a flag for the brand’s playful DNA. Something that could flex across campaigns, packaging, and the lifestyle Swatch has always represented.
The Start of Something Bigger
Being recognised in the Top 25 globally was massive. My design was featured on Hypebeast, alongside other winning entries, which gave the work a level of visibility I’d never had before.
But more than the recognition, it was what came next that made this project so pivotal — it directly led to me joining PROSPECT 100 as their founding design lead. That one self-initiated submission shaped everything that followed in my career.
Where Curiosity Leads
This project was proof that the things you do just for the love of design can sometimes open the most unexpected doors. It reminded me to trust my instincts, to lean into briefs that challenge identity systems, and to create not just for brands — but for possibility.