PROSPECT 100 Website
When I joined PROSPECT 100 as their founding design lead, we were just beginning to evolve from a series of viral design competitions into a full-fledged digital destination for young creatives. My mission? To design a new online home — one that captured the brand’s energy, made the community feel seen, and transformed a simple concept into an interactive product that people could return to, week after week. This wasn't just a marketing site. I had to design an actual co-creation platform, where competitions could be launched, entries could be submitted and viewed, and leaderboards could update dynamically — all while keeping the experience frictionless and fun.
Bridging Brand & Product
I started by creating a fresh visual identity system that could scale across both web and social. This meant building a type-led system, crafting a bold color palette, and developing a graphic language that felt young, expressive and global — just like the community it represented.
On the product side, I mapped out the entire user journey: from how people discover the site to how they participate in competitions and track their points on the leaderboard. I worked closely with the developers to translate each design detail into smooth functionality, ensuring the interface was just as intuitive as it was exciting.
From Launch to Lift-Off
When the platform went live, we saw immediate engagement. Within the first month, the site recorded over 20,000+ new user sign-ups and a 40% increase in user retention compared to previous campaigns run on external submission tools.
We launched dozens of themed challenges — from product design to illustration — each supported by the new system I built. It became clear that the platform wasn’t just functional; it was fueling creative momentum for the global design community.
What It Taught Me
This was one of my earliest opportunities to own the entire lifecycle of a product design project — from branding and visual language to user experience and final dev handoff.
I learned how to zoom out to see the full picture, then zoom in to sweat the tiniest details — all while making sure the design served a bigger purpose: empowering the next generation of creators.
Building something from scratch, knowing it would live in the hands of tens of thousands of young designers around the world — that’s a feeling I’ll always chase.