Paradise
I collaborated with Paradise — the iconic party brand by DJ Jamie Jones — and Millinsky on a limited-edition merch drop titled Welcome to Paradise. Known for its global parties that stretch long into the night, Paradise needed merch that didn’t just wear the name — it had to channel the entire vibe. The drop was meant to feel like an artifact from a night you never wanted to end.
Designing the Mood
I created the central graphic for the collection — an abstract, dreamlike illustration of palm trees under a starry night sky. Placed between the phrases "Welcome to Paradise" and "Midnight Dance Club," the artwork was meant to evoke that hazy, euphoric moment where time bends and the music takes over.
It wasn’t just about aesthetic — it was about atmosphere. A quiet world inside the noise, where every detail felt soaked in moonlight and movement.
A Sell-Out Drop with Staying Power
Released under Paradise x Millinsky’s label via The House of Hot, the collection sold out shortly after launch. The pieces resonated because they didn’t just serve fans of Paradise — they became wearable memories for the people who’ve lived those nights. It was a way to hold onto something fleeting and turn it into something lasting.
What I Took Away
This project was a reminder of how far a single artwork can go when it’s rooted in feeling. My goal wasn’t to explain Paradise — it was to invite people into it. Working with a legacy brand in nightlife culture and bringing that world into apparel was equal parts challenge and thrill — and something I’d do again in a heartbeat.