2023
Case study

Fox Factory

Fox Factory, renowned for its high-performance suspension products in the off-road and powersports industries based in Canada, sought to amplify its year-end sales through a targeted digital campaign. The objective was to drive online conversions and in-store traffic during a competitive retail period, ensuring the brand's offerings stood out amidst a crowded marketplace.

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The Concept
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Understanding the brand's rugged and performance-driven identity, the campaign was conceptualized around the theme of "Elevate Your Ride." This theme aimed to resonate with enthusiasts looking to upgrade their vehicles, emphasizing the superior quality and performance benefits of Fox Factory products. The messaging was crafted to instill a sense of urgency and exclusivity, highlighting limited-time offers and the prestige associated with the brand.

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Design & Execution
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The campaign's visual language combined dynamic imagery of off-road adventures with bold typography and Fox Factory's signature color palette. Key elements included:

  • Social Media Assets: Designed for platforms like Instagram and Facebook, featuring short-form videos, carousel ads, and story formats to maximize engagement.
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  • Display Ads: Animated banners and static visuals tailored for various digital placements, ensuring brand consistency across all touchpoints.
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  • Landing Page Design: A cohesive extension of the campaign's visual identity, optimized for conversions with clear calls-to-action and streamlined navigation.
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    • Each asset was meticulously crafted to maintain brand integrity while appealing to both loyal customers and potential new enthusiasts.

    Outcome
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    The campaign successfully increased online engagement and drove significant traffic to Fox Factory's retail partners. By aligning the brand's core values with the campaign's creative direction, the initiative not only boosted sales during the year-end period but also reinforced Fox Factory's position as a leader in the performance suspension market.