amfAR
I submitted artwork to a global NFT design competition hosted by PROSPECT 100, in partnership with amfAR — The Foundation for AIDS Research. The challenge? To design original NFT artworks that would be turned into limited-edition digital collectibles, with proceeds supporting amfAR’s efforts in the fight against AIDS. Out of countless global submissions, a few of my pieces were selected among the Top 100, and became part of the official amfAR NFT drop — minted on fair.xyz and released as limited-edition artworks.
A Moment on Display
What made this moment even more surreal was seeing the selected works — mine included — displayed for an entire day at the Flannels flagship store in Oxford Street, London by W1 Curates Studio .
There they were: glowing in a digital gallery, showcased in a space that bridged fashion, technology, and social good. It was a powerful reminder of how design can not only exist online, but also occupy real physical spaces and spark conversation among audiences who might not otherwise engage with the cause.
Art That Moves
While this wasn’t a client project or a collaboration in the traditional sense, it was a turning point for me — showing how a single piece of artwork, when placed in the right context, can do more than just look good. It can be part of a larger story, tied to action, empathy, and cultural shift.
My artworks were picked by the likes of Kendall Jenner, which was surreal in itself — but what truly mattered was knowing I had donated my designs to a cause I believe in. In just the first few hours of the NFT sale on fair.xyz, nearly $8,000 were raised to support amfAR’s ongoing efforts in AIDS research.
It was my first meaningful foray into the world of NFTs — not for hype, but for purpose. That balance has stayed with me ever since.
A Personal Win That Gave Back
I may not have walked away with a trophy or title, but knowing my work contributed to amfAR’s mission — and got exhibited on one of London’s busiest streets — made this a win I’ll always remember.
It reminded me that design isn’t always about commissions or campaigns. Sometimes, it’s simply about putting your voice into the mix — and letting your work speak for something bigger.